The EXPERTO+ brand was developed to cater for the individual needs of demanding customers who are looking for professional cosmetics that will be perfectly compatible with their hair. The specially developed formulas contain a combination of select active ingredients well suited to each hair type. Combined with the large pack sizes – 500 ml for shampoos and conditioners and 400 ml for masks – this brand provides excellent value for money.The wide choice of products makes it possible to find the right care routine to suit even the most demanding hair. The EXPERTO+ line includes products for dry and damaged, dyed, thin and flat, frizzy and dull hair. The offer also includes a range of strengthening products for weakened hair and hair prone to falling out.